A global survey published by Virtue Worldwide in March 2022, furthermore, found that the vast majority (82%) of respondents had purchased at least one virtual fashion item. The first-ever Metaverse Fashion Week (MVFW) took place last year, and it was announced in November that the Parsons School of Design is slated to begin offering a course in virtual fashion in partnership with the gaming platform Roblox. The virtual fashion industry ballooned in 2022. Swoosh will introduce other new utilities and benefits to these unique Nike virtual creations, such as exclusive physical products or experiences.” Swoosh members on the edge of their seats and hungry for more: “Shortly after opening their OF1 box, each virtual creation will come paired with a 3D file that the owner can download and use to express themselves in new ways,” the brand wrote. Nike couched this morning’s announcement in language which is clearly intended to keep its. Swoosh community, starting with an Airdrop to a cohort of randomly selected members on May 08 and then opening up to all members on May 10. Purchase will be available exclusively to the. The ‘New Wave’ digital box, on the other hand, contains virtual AF1 models from 2007 onwards, “or an expressive, custom AF1 with a more futuristic twist.”īoth boxes are priced, meaningfully, at $19.82. In the ‘Classic Remix’ digital box, fans can expect to find virtual AF1 models from 1982 to 2007, or “a more unique, custom AF1 with a nostalgic twist,” per the blog post. The brand is releasing its new virtual sneaker collection with nods both to the past and to the future. Nike says that the collection will include virtual AF1s that have been codesigned by Nike and four independent digital artists – the winners of a recent social media contest hosted by the brand. (Immediately following its November launch, Nike described its new platform as a space where fans of the brand and digital artists can meet “to design and own the future of sport”). The Our Force 1 campaign, as its name suggests, features an element of co-creation and collaboration, both of which have been positioned by Nike as core tenets underlying. Now, they’re about to transcend the realm of physical reality into the virtual. The AF1s have been through several iterations over the years.
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